The marketing workforce represents approximately 2.4 per cent of UK employment which equates to nearly 700,000 workers. This includes people working as marketing directors and managers, advertising and PR professionals, graphic designers, conference and exhibition managers and organisers and market research interviewers. The sector is vitally important to both the public and private sectors as it creates value by stimulating, facilitating and fulfilling customer demand.
Two National Occupational Standards (NOS) suites have been developed to cover marketing-related job functions.
These standards cover the full range of functions carried out by marketing professionals. They are aimed at those employed directly by an organisation or who work for an agency or consultancy in areas such as marketing management, market research, advertising and public relations.
Marketing and Sales for non-specialists
These standards are aimed at those who are not marketing specialists but whose job involves marketing and selling. The standards cover best practice across marketing and selling activities.
A range of both vocational and academic marketing qualifications are available within the UK and internationally. We have developed a number of specific Marketing vocational qualifications including NVQs at levels 2 and 3.
Please find below the latest assessment strategy for Marketing NVQs/SVQs.
QCF units have been developed to cover the knowledge and skills needed by those in marketing-related roles.