The marketing workforce represents approximately 2.4 per cent of UK employment which equates to nearly 700,000 workers. This includes people working as marketing directors and managers, advertising and PR professionals, graphic designers, conference and exhibition managers and organisers and market research interviewers. The sector is vitally important to both the public and private sectors as it creates value by stimulating, facilitating and fulfilling customer demand.


Two National Occupational Standards (NOS) suites have been developed to cover marketing-related job functions.


These standards cover the full range of functions carried out by marketing professionals. They are aimed at those employed directly by an organisation or who work for an agency or consultancy in areas such as marketing management, market research, advertising and public relations.


Marketing and Sales for non-specialists

These standards are aimed at those who are not marketing specialists but whose job involves marketing and selling. The standards cover best practice across marketing and selling activities.

Marketing and Sales for non-specialists


A range of both vocational and academic marketing qualifications are available within the UK and internationally. We have developed a number of specific Marketing vocational qualifications including NVQs at levels 2 and 3.

Full details of all available qualifications in England, NI and Wales can be found at the Register of Regulated Qualifications. For qualifications in Scotland please visit the SQA.

Please find below the latest assessment strategy for Marketing NVQs/SVQs.

QCF units

QCF units have been developed to cover the knowledge and skills needed by those in marketing-related roles.

Marketing QCF Units


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