The sector is vitally important to both public and private sectors. Sales of public sector products form an important part of the sector's overall makeup, despite the common perception that sales are an exclusively private sector activity. The size of the sector is difficult to measure accurately, but it is estimated that sales and customer service occupations account for eight per cent of all employment in the UK; although a number of these individuals will be in predominantly customer service-related positions1.


Two National Occupational Standards (NOS) suites have been developed to cover sales-related job functions.


These standards are for those working in sales roles or performing sales functions. They cover a full range of functions including developing sales strategies, managing sales territories and teams, and telephone selling.


Marketing and Sales for non-specialists

These standards are aimed at those who are not marketing specialists but whose job involves marketing and selling. The standards cover best practice across marketing and selling activities.

Marketing and Sales for non-specialists


A range of both vocational and academic sales qualifications are available within the UK and internationally. We have developed a number of specific Sales vocational qualifications including NVQs at levels 2 and 3.

Full details of all available qualifications in England, NI and Wales can be found at the Register of Regulated Qualifications. For qualifications in Scotland please visit the SQA.

Please find below the latest assessment strategy for Sales NVQs/SVQs.

QCF units

QCF units have been developed to cover the knowledge and skills needed by those in sales related roles.


Share this: